Isha Umaima's Portfolio

Isha Umaima's Portfolio

Isha Umaima's Portfolio

Product Designer.

Product Designer.

Product Designer.

A little bit

A little bit

About Me

About Me

I’m Isha, a Product Designer with 3+ years of experience who sees every project as an adventure.

I’m Isha, a Product Designer with + years of experience who sees every project as an adventure.

I’m Isha, a Product Designer with 2+ years of experience who sees every project as an adventure.

Learn More

My Typical Design Process

STEP 01

Research

Gaining a clear understanding of the problem and the people involved, gathering all the context and data I need to set the stage.

STEP 02

Problem Definition

Using the insights from research to frame the problem properly, ensuring the whole team is aligned on what we’re solving.

STEP 03

User Journey Mapping

Before diving into actual designs, I map out user journeys and stories to understand how people will really interact with the product.

STEP 04

Design Explorations

Exploring different design directions and seeking feedback from key stakeholders, refining each idea along the way.

STEP 05

Usability Testing

After settling on some promising solutions, I run usability tests with real users to validate ease of use and uncover potential improvements.

STEP 06

Handoff & Monitoring

Once the designs are finalized, I hand off all assets to developers and keep an eye on key metrics to ensure our solution is performing well.

How I approach complex problems…

Empathize

Define

Ideate

Prototype

Test

My Typical Design Process

STEP 01

Research

Gaining a clear understanding of the problem and the people involved, gathering all the context and data I need to set the stage.

STEP 05

Usability Testing

After settling on some promising solutions, I run usability tests with real users to validate ease of use and uncover potential improvements.

STEP 04

Design Explorations

Exploring different design directions and seeking feedback from key stakeholders, refining each idea along the way.

STEP 06

Handoff & Monitoring

Once the designs are finalized, I hand off all assets to developers and keep an eye on key metrics to ensure our solution is performing well.

STEP 02

Problem Definition

Using the insights from research to frame the problem properly, ensuring the whole team is aligned on what we’re solving.

STEP 03

User Journey Mapping

Before diving into actual designs, I map out user journeys and stories to understand how people will really interact with the product.

Let's Talk

Projects

Projects

Here’s a curated selection of my work. Want to discuss these projects? Feel free to get in touch.

Here’s a curated selection of my work. Want to discuss these projects? Feel free to get in touch.

Evexia

Evexia

Building a two-sided mental health platform

Building a two-sided mental health platform

Building a two-sided mental health platform

Type

End-To-End Project

My Role

Product Designer

Industry

Mental Health

Duration

Ongoing

Independently led the end-to-end design of a mental health mobile app for university students. Created the MVP in 2 months, focusing on intuitive UX/UI that increased user engagement by 40% during beta testing. Currently working on enhancing usability across platforms.

Read Case Study

Bonaca

Bonaca

Redesigning Bonaca’s Website for Trust and Accessibility

Redesigning Bonaca’s Website for Trust and Accessibility

Type

Web Design

My Role

Product Designer

Industry

Mental Health

Duration

2 Months

Transformed a one-page therapy clinic site into a comprehensive online presence. Through UX research, I designed and launched a user-friendly website that increased appointment bookings by 25% and improved online visibility by 50% through effective SEO management.

BONACA

https://ordinacijabonaca.com/

Read Case Study

Palm Bites

Palm Bites

Redesigning a Website to Boost Brand and Conversion

Redesigning a Website to Boost Brand and Conversion

Type

Web Redesign

My Role

UX/UI Designer

Industry

E-Commerce

Duration

6 Months

Modernized an outdated Shopify website for a gourmet confectionery brand, weaving their unique story into the design. The revamp led to a 35% increase in user engagement and a 20% boost in online sales within the first three months. Additionally, I designed packaging and marketing materials to enhance brand identity.

Read Case Study

Eden

Eden

An 8-week Sprint to Launch a Luxury E-Commerce Website

An 8-week Sprint to Launch a Luxury E-Commerce Website

Type

Web Design

My Role

UX/UI Designer

Industry

E-Commerce

Duration

2 Months

Designed and launched a Shopify website for a hair salon integrating both a service booking system and an eCommerce platform for endorsed hair products. Conducted research on consumer behavior to tailor the user experience, ensuring an intuitive shopping and booking process.

Read Case Study

Align

Align

A 12-Week Sprint to Sync Fitness and Menstrual Health

A 12-Week Sprint to Sync Fitness and Menstrual Health

Type

End-to-End Project

My Role

UX/UI Designer

Industry

Health & Fitness

Duration

2 Months

Independently designed Align, a conceptual app aimed to integrate menstrual cycle awareness into fitness routines. Through research, ideating, wireframing and mockups, created the visual identity, which included a responsive marketing site.

Align your cycle with your body’s natural rhythms.

A fitness app for women, 

by women.

Community

Home

About

a

Download the App

align

https://www.align.com

a

Read Case Study

Align your cycle with your body’s natural rhythms.

A fitness app for women, 

by women.

Community

Home

About

a

Download the App

align

https://www.align.com

a

Living It English Cafe

Living It English Cafe

An App to Connect People All Around The World Over A Cup of Coffee

An App to Connect People All Around The World Over A Cup of Coffee

An App to Connect People All Around The World Over A Cup of Coffee

Type

End-To-End Project

My Role

Product Designer

Industry

Education

Duration

2 Months

Consulted on the design of an English learning quiz app that also helps users locate franchise locations across Turkey. In addition to providing UX guidance for the app, I redesigned the café’s website to align with their expansion strategy, creating a more engaging and user-friendly online presence.

COMING SOON

Recovery Hub

Recovery Hub

Leveraging AI to Build The Perfect Personal Trainer

Leveraging AI to Build The Perfect Personal Trainer

Leveraging AI to Build The Perfect Personal Trainer

Type

End-To-End Project

My Role

UX/UI Designer

Industry

AI & Fitness

Duration

4 months

Designed an AI-powered workout generator app for Android, creating an intuitive experience that tailored workouts to individual users. Focused on seamless navigation and engaging UI to enhance user retention. The app successfully launched on Google Play and underwent extensive user testing, providing valuable insights for future AI-driven fitness applications.

COMING SOON

I'd love to hear from you.

I'd love to hear from you.

Whether you have a project in mind, a problem that needs a creative solution, or just want to say hello, send me a message.

Whether you have a project in mind, a problem that needs a creative solution, or just want to say hello, send me a message.

ISHA UMAIMA

ISHA UMAIMA

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