Experienced Product & UX/UI designer
Isha Umaima
Over three years of hands‑on experience turning early‑stage ideas into research‑driven digital products. From building wellness platforms at startups to redesigning e‑commerce experiences for growing brands, I craft accessible solutions that make life easier for users and businesses alike.
Evexia
Building a two-sided mental health platform
Independently led the end-to-end design of a mental health mobile app for university students. Created the MVP in 2 months, focusing on intuitive UX/UI that increased user engagement by 40% during beta testing. Currently working on enhancing usability across platforms.
My Role
Product Designer
Type
End-To-End Project
Living It English Cafe
An App to Connect People All Around The World Over A Cup of Coffee
Consulted on the design of an English learning quiz app that also helps users locate franchise locations across Turkey. In addition to providing UX guidance for the app, I redesigned the café’s website to align with their expansion strategy, creating a more engaging and user-friendly online presence.
My Role
Product Designer
Type
End-To-End Project
Palm Bites
Redesigning a Website to Boost Brand and Conversion
Modernized an outdated Shopify website for a gourmet confectionery brand, weaving their unique story into the design. The revamp led to a 35% increase in user engagement and a 20% boost in online sales within the first three months. Additionally, I designed packaging and marketing materials to enhance brand identity.
My Role
Product Designer
Type
End-To-End Project
E-Commerce &
Other Projects
Modernized an outdated Shopify website for a gourmet confectionery brand, weaving their unique story into the design. The revamp led to a 35% increase in user engagement and a 20% boost in online sales within the first three months. Additionally, I designed packaging and marketing materials to enhance brand identity.
USERLY
I came to design through an uncommon path. I'm a former behaviour analyst, I translate behavioural science into thoughtful digital products. In the last three years, that mix of empathy and strategy has helped me earn two web design awards and build a boutique design studio.
I launched my own studio to help founders bring their ideas to life. This venture allows me to merge strategy and design, work across industries—from wellness and energy to beauty and e‑commerce—and develop products from scratch. It also gives me insight into the challenges entrepreneurs face, making me a more empathetic designer.