Experienced Product & UX/UI designer
Isha Umaima
Over three years of hands‑on experience turning early‑stage ideas into research‑driven digital products. From building wellness platforms at startups to redesigning e‑commerce experiences for growing brands, I craft accessible solutions that make life easier for users and businesses alike.
Work & Projects
Case Studies
I came to design through an uncommon path. I'm a former behaviour analyst, I translate behavioural science into thoughtful digital products. In the last three years, that mix of empathy and strategy has helped me earn two web design awards and build a boutique design studio.
Evexia
Building a two-sided mental health platform
My Role
Product Designer
Type
Multi-Platform / End-to-End
I led the UX and product design for Evexia, a platform connecting students with licensed therapists. I worked through multiple product pivots from mobile to web, focusing on clarity, accessibility, and simplifying the experience for both sides of the marketplace.
Evexia
Building a two-sided mental health platform
My Role
Product Designer
Type
Multi-Platform / End-to-End
I led the UX and product design for Evexia, a platform connecting students with licensed therapists. I worked through multiple product pivots from mobile to web, focusing on clarity, accessibility, and simplifying the experience for both sides of the marketplace.
Evexia
Building a two-sided mental health platform
My Role
Product Designer
Type
Multi-Platform / End-to-End
I led the UX and product design for Evexia, a platform connecting students with licensed therapists. I worked through multiple product pivots from mobile to web, focusing on clarity, accessibility, and simplifying the experience for both sides of the marketplace.
More About Me
I came to design through an uncommon path. I'm a former behaviour analyst, I translate behavioural science into thoughtful digital products. In the last three years, that mix of empathy and strategy has helped me earn two web design awards and build a boutique design studio.
I launched my own studio to help founders bring their ideas to life. This venture allows me to merge strategy and design, work across industries—from wellness and energy to beauty and e‑commerce—and develop products from scratch. It also gives me insight into the challenges entrepreneurs face, making me a more empathetic designer.
Studio Projects
A selection of client work from Userly Digital Studio — from e-commerce and branding to service platforms and small business websites.
