1.
Visual Identity
Brand Immersion
The first step was understanding what Eden stood for. We met with the founder and began diving deep into their brand ethos through collaborative meetings and thorough market research. By understanding Eden’s vision, values, and target audience, we laid a strong foundation for a tailored digital strategy.
We looked at reference brands across fashion, skincare, and boutique salons. The early research helped us translate those abstract values into something visual: a bold logo, editorial photography, and generous space. It all needed to feel intentionally high-end.
TYPOGRAPHY
Aa
Loew Next
COLORS
#111111
#FFFFFF
#9B6A51
#303030
2.
Visual Design
How do you build trust in a brand that no one has touched yet?
What does luxury feel like online — and what earns a user’s confidence before the first visit?
elegant and simple
We built a sleek, user-friendly Shopify website that brings Eden’s brand to life, We focused on a simple layout that highlighted Eden’s services and products without overwhelming the user. Product pages featured rich imagery and ingredient details. Intentional colour choices gave it a hint of luxury.
With a polished, intuitive design and a solid e-commerce foundation, Eden is now ready to launch with confidence, offering a seamless digital experience that matches their luxury salon experience.
Home Page Design
Intuitive Product Collections
meet Eden Waterfront
Throughout the project, we focused on seamlessly merging two key areas: the salon experience and the online store. The salon provides personalized, hands-on services that embody care and relaxation, while the online store extends this experience digitally, making complementary products easily accessible.
Integrating these elements created a unified customer journey, enhancing satisfaction and business performance both physically and digitally.
The salon and their Services
Online Store for Luxury Hair Products
Carefully Crafted Product Collections
Real Functionality
Every line on the homepage had a job to do. We focused on writing that showed users what Eden was, what they could do here, and how to act. Instead of generic headings or filler content, we chose direct, inviting language that reflected the brand’s tone but stayed clear and useful.
While the shopify site was designed to feel minimal, the structure behind it had to support both product sales and appointment bookings. I handled the layout structure, set up custom product collections, and adjusted how content blocks were used to keep things flexible as the brand scaled.
From the start, we laid out the site with long-term use in mind. I added metadata to help with SEO, grouped products by behavior rather than just category, and made sure the admin system was simple enough for the client to manage after launch.
Responsive design
Most of Eden’s traffic was expected to come from mobile, especially during the launch. We prioritized a layout that felt lightweight and easy to move through, even on slower connections or smaller screens.
Spacing, type sizes, and image placement were adjusted specifically for mobile. Key actions like booking and browsing were kept within thumb reach, and we removed anything that slowed the page down. We also tested across devices to make sure the experience felt smooth and consistent end to end.
3.
What did I learn?
I hadn’t planned to take on development, but the timeline didn’t allow for delays. I opened up Shopify’s theme files, taught myself the basics of Liquid, and used trial and error to get the layout working the way we designed it. When I hit a wall, I asked ChatGPT for help.
The experience made me more aware of how design choices carry into development. Clean layer naming, consistent spacing, and predictable structure all made implementation easier. Since then, I’ve been more intentional in how I organize files and build layouts. It also gave me more confidence to step in when needed and follow a project through to the end.
DIijana Markovic,
EDEN Owner
“Collaborating with Isha and her team has genuinely been one of the highlights of building Eden. From our very first conversation, Isha's passion, insight, and genuine care stood out.
Her team didn't just deliver on expectations—they exceeded them, bringing fresh ideas and thoughtful solutions every step of the way. Honestly, they made the entire experience feel effortless and enjoyable. I can't recommend them enough.”